TIME
2 weeks
MY ROLE
UI/UX Designer
Poets.org website redesign
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PROJECT OVERVIEW
Redesigned the Poets.org website to improve readability, navigation, and overall user experience. The redesign focused on organizing the content more clearly, simplifying the layout, improving visual hierarchy, and creating a cleaner, more modern browsing experience for discovering poetry and related content.
User challenges
Users struggled to quickly navigate and discover content due to cluttered layouts, inconsistent organization, and weak visual hierarchy. Dense text sections and outdated UI patterns also reduced readability and overall browsing experience.
Evaluating current website
Cluttered layouts
Dense content and inconsistent spacing made pages difficult to scan and navigate.
Weak Visual Hierarchy
Important information competed for attention due to inconsistent typography and layout structure.
Inconsistent User Interface
Different visual styles and layouts created a disconnected browsing experience across the website.
Inconsistent User Interface
Different visual styles and layouts created a disconnected browsing experience across the website.
Unclear Navigation
Content organization and navigation made discovering poems, poets, and resources less intuitive.
How I’ve solved it, while sticking with the original website theme
Improved Visual Hierarchy
Created a clearer content structure through stronger typography contrast, consistent spacing, and better section prioritization.
Simplified Layout System
Reduced visual clutter by organizing content into cleaner sections and more balanced layouts.
Unified Design Language
Introduced a more consistent visual system across typography, colors, cards, and interface components.
Modernized User Interface
Refreshed the website with a more contemporary editorial aesthetic, improved spacing, and stronger visual consistency.
Better Content Organization
Grouped related content more clearly to create a smoother and more intuitive browsing experience.
Improved Readability
Made content easier to scan through cleaner typography, better spacing, and reduced text density.
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